BMW M5, Vauxhall Zafira and Jaguar are
three different car brands with different target markets. Although they are
cars with same functions, their consumers are very different from the classifications.
These three car adverts have introduced their functions, colours, shapes to their
target audience via the three classifications. This essay will compare the car
adverts with the classifications to show their target market in detail.
Firstly, in the part of demographics, the
target classes of these three car adverts are different. BMW M5 is for class C1
or above because of its smart appearance and speed in the advert. Vauxhall
Zafira is for class C2 or above due to the practical functions and space for
families that could be easily understood in the adverts. Jaguar is also for C1
or above as it is a sports car in expensive price for rich young people and
playboy.
Specifically speaking in demographics, BMW
M5 is for male aged 30 to 50 who have stable income for 7,500 pounds or above. This car
is most likely to be driven in urban areas rather than the rural areas for
people to work and travel. Driving this car could give an impression to the
driver that he is professional and intelligent. On the other hand Vauxhall
Zafira is totally different. It is mainly for both male and female aged 30 to
60 who have a family with children. People in this target market have stable
income as well to support their families with this car. The car is flexible to
have more sits or more usage for storing luggage. For Jaguar,
it is for male aged 25 to 40 who try to be cool and have good taste. Their
income could be extremely high for 8,000 pounds or more. This car is a sports
car so its speed, appearance and colours are very attractive for their target
market. People would admire the drivers of Jaguar because of its shape-looking.
For the geographics, both three car adverts
show that these cars are mainly driven in Western urban countries. For
instance, America and Europe are the main areas for the main target market.
However they still have slightly difference in the appearing areas. BMW M5
mainly appears in the cities and crowded areas. It could be easily seen in
shopping and working areas driven by the officers. Vauxhall Zafira could be
seen in family vacations, schools, beaches and theme parks. In other words it
is suitable for families and children to contain many tools for children to go
outside. For example, the babysitter is huge and it is suitable for putting in Vauxhall Zafira. Only Vauxhall
Zafira could take these kinds of tools to everywhere but BMW M5 and Jaguar could not. Jaguar could be found in highways and main streets
for showing-off by rich people. The sound of the engine attracts people to make
the attentions of Jaguar so the purposes of these three cars for their target
market are different.
Finally for the psychographics, BMW M5 is
for people who are mature and professional. They have their own lifestyles and
they are individuals. Due to the purpose of driving this car is mainly for
working and travelling, the target market could be passive and quiet. They do
not like active activities and they prefer stable activities. The target market
of Vauxhall Zafira
could be lost for their personality as they are seeking a perfect, practical
car for their families. They might not have their own opinion and they have to
buy this car because of their children as well. However the target market of Jaguar owns their personal opinion to buy this car for showing-off.
They like their cars with shape colours to show they have elegant lives.
To sum up, these three car adverts have
shown their functions and appearance to their target markets. Each of them is
different and their purposes are different as well. These three cars are good
choices for officers, families and rich people. Their car adverts have
perfectly shown their functions, speeds and the purposes of the cars. They are
all good adverts for target market to consider.
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